Our Story

There are Always Something New

Tradepoint Enterprise Sdn Bhd(169687-D) had been established in 1988 and the principal activities are to market and distribute disposable gas lighters & cigarette filters nationwide as well as Brunei, Singapore & Indonesia. Our products consist of flint, electronic, windproof and BBQ lighters are channel into market on wholesale distribution, advertising and OEM to major retails & wholesales outlets such as Tesco, Jusco & AEON BIG, KK Mart and major petrol-kiosks and beers manufacturers.

 

Our products have compliance with ISO-9994 International Safety Standard with quality certification endorsed by Malaysia SIRIM, Indonesia SNI as well as by Germany TUV.

 

Yeepi ® is our registered trademark and with our aggressive sales and marketing activities we have gained good brand recognition in the regions, as our teams are committed to provide great customer services with our safe and quality products. We plan to expand our networks and looking for agents to represent us globally!.

Our Mission

We are committed to bringing the best quality products and experiences to our users through continuous improvement & innovation to meet market changes.

Our Mission

We are committed to bringing the best quality products and experiences to our users through continuous improvement & innovation to meet market changes.

Our Vision

We aspire to be the leader of the chosen field and focus on businesses that are profitable, and our contributions would strengthen the community.

Our Vision

We aspire to be the leader of the chosen field and focus on businesses that are profitable, and our contributions would strengthen the community.

core values

Trust

Execute our tasks professional with reliability & accountability.

Conduct our business ethically & integrity to our customers on marketplace.

Possess the characters in honesty and respect each other.

Provide complete and accurate information.

Competency in skills and ability to deliver results.

Change

We believe in the courage to change for better.

We believe in the simple and not the complex.

We believe in focusing on the few that are truly important and meaningful to us.

We participate only in markets where we can make a significant contribution.

We believe in deep collaboration of our teams, which allow us to innovate in a way that others cannot.

Profit

Provide cost-effective and superior products for customers.

Encourage personal initiatives and opportunity for employees.

Protect and uphold our brand equity across all levels.

Produce reasonable return on equity for the company.

Reward system based on performance and results, nothing else!

Our Milestones

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